Sell & buy excess & prime metals with just a few clicks.
No long negotiations anymore.

We offer a simple and innovative digital platform to help you sell and buy material online.
Description of Vanilla Steel's service

About Vanilla Steel

Vanilla Steel is your destination for excess and prime metals.

We believe sourcing or selling materials online should be simple. We enable buyers to find and buy excess and prime metals  directly from European suppliers. Excess material  includes overrollings, aged inventory, declassified material or semi-finished products.

We help you fulfil your needs

Are you a Seller?

Reach thousands of buyers across EMEA!

Are you a Buyer?

Buy from hundreds of suppliers across Europe!

Watch the Vanilla Steel presentation

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Why use Vanilla Steel

Expand your seller and buyer network

Expand your network with vetted and trustworthy counterparties.

Simplify sales and procurement

Superior matchmaking based on buyer preferences and alerts.
Value added services
Logistics and payment services with one click.
Market intelligence
Get reports and benchmarking data.

Selection of Sellers using our platform

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Case Study

The Co-Founders

Main Сity Bank boosted audience engagement with the help of UseJoy

UseJoy has successfully helped the City Bank attract more audience and offered a flexible way of sending automated email campaigns based on various triggers to the users.
Read the full case

Seller & Buyer Testimonials

Vanilla Steel has been valuable for Vitkovice in marketing overrollings and non-prime steel outside our core customer base. The platform is an important part of our omnichannel strategy that expands our customer reach by offering material online in addition to our usual offline sales process.

Radim Pachlopnik

Chief Operating Officer
Supplier Logo
We have been working with Vanilla Steel for almost 2 years. First we sold our second choice there. After creating our own digital sales department at, we also offer Prime material now. Sometimes we even try to pioneer the steel market. By offering Green Steel with Vanilla Steel, we actively promote transparency with our own CO2 label and jointly reduce carbon emissions.

Oliver Sonst

Stahlo Logo
This platform has allowed us to expand our customer base in Central and Southern Europe. Vanilla Steel supports us in solving problems with the end customer and offers us the possibility of supplying a wide range of products, reinforcing our commitment to online sales.
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Juan Silvestre Latorre
Sales Director
Gonvarri Industries Logo
‍We understood the potential of this platform from the very beginning and after two years of collaboration,  we can confirm that working with Vanilla Steel is the right choice to reduce our inventory levels and to find new customers.
Zelimkhan Anzorov
Stock & Assortment Manager
Wauters Logo
We have been working with Vanilla Steel both as buyer and seller for a few months, completing a number of transactions almost on a weekly basis. We recognise the value of the platform in promoting and encouraging networking among different players in the industry. Particularly on the buy-side, Vanilla Steel is for us a valid resource to find opportunities and establish relationships with new partners.
Riccardo Aghito
Operations Manager
Through Vanilla Steel we, end-users, can finally experience transparency in the steel-buying process. Finally a “catalogue-like” experience with transparent prices without the need to ask for countless offers from different suppliers.

Anthony Schrauwen

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