Access the European steel market.
Right in your inbox.

Buy and sell effortlessly.
It only takes one email.

DISCOVER HOW
Description of Vanilla Steel's service

Vanilla Steel is your trading partner for excess and prime metals.

Unlock the full potential of the European steel market with tailored offers and material lists delivered straight to your inbox.

Keep your current workflows and access a vast network of 500+ suppliers and 3000+ buyers across Europe, all through a single trading partner.

Why work with us

Instant Access

We aggregate spot supply and demand across buyers and sellers in 25+ countries.

Price Feedback

We aim to provide you with a price feedback in 72 hours or less. No more intransparent prices or tedious negotiations.
Financing Services
We provide industry-standard payment terms to our buyers, eliminating financial risks for our suppliers at the same time.
Logistics
We take care of logistics through a trusted  network of 200+ partners, ensuring efficient transportation for all parties involved.

How it works

For Sellers

  1. Send us your material lists in any format at: sell@vanillasteel.com.
  2. That's it! We'll come back to you in 72 hours or less to potentially buy your material.

For Buyers

  1. Tell us your material preferences at: buy@vanillasteel.com.
  2. Start receiving tailored lists of material based on your specific purchasing needs!
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Meet us in person!

Like every year, we'll be attending EuroBLECH from the 22nd to the 25th of October.

Click on the button below to schedule a meeting with one of our account managers.

We look forward to seeing you in Hanover at Booth 15-F06I!

BOOK A MEETING AT EUROBLECH

Selection of sellers using our services

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Case Study

The Co-Founders

Main Сity Bank boosted audience engagement with the help of UseJoy

UseJoy has successfully helped the City Bank attract more audience and offered a flexible way of sending automated email campaigns based on various triggers to the users.
Read the full case

What our customers are saying

Vanilla Steel has been valuable for Vitkovice in marketing overrollings and non-prime steel outside our core customer base. The platform is an important part of our omnichannel strategy that expands our customer reach by offering material online in addition to our usual offline sales process.

Radim Pachlopnik

Chief Operating Officer
Supplier Logo
We have been working with Vanilla Steel for almost 2 years. First we sold our second choice there. After creating our own digital sales department at www.stahlo.de, we also offer Prime material now. Sometimes we even try to pioneer the steel market. By offering Green Steel with Vanilla Steel, we actively promote transparency with our own CO2 label and jointly reduce carbon emissions.
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Oliver Sonst

CEO
Stahlo Logo
This platform has allowed us to expand our customer base in Central and Southern Europe. Vanilla Steel supports us in solving problems with the end customer and offers us the possibility of supplying a wide range of products, reinforcing our commitment to online sales.
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Juan Silvestre Latorre
Sales Director
Gonvarri Industries Logo
‍We understood the potential of this platform from the very beginning and after two years of collaboration,  we can confirm that working with Vanilla Steel is the right choice to reduce our inventory levels and to find new customers.
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Zelimkhan Anzorov
Stock & Assortment Manager
Wauters Logo
We have been working with Vanilla Steel both as buyer and seller for a few months, completing a number of transactions almost on a weekly basis. We recognise the value of the platform in promoting and encouraging networking among different players in the industry. Particularly on the buy-side, Vanilla Steel is for us a valid resource to find opportunities and establish relationships with new partners.
Riccardo Aghito
Operations Manager
Ferrau
Through Vanilla Steel we, end-users, can finally experience transparency in the steel-buying process. Finally a “catalogue-like” experience with transparent prices without the need to ask for countless offers from different suppliers.

Anthony Schrauwen

Procurement
Interalu
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