Buy and sell steel effortlessly
Buying and selling steel doesn’t have to be a headache. Vanilla Steel brings you the best offer—and handles the entire process for you.
Trusted by 5,000+ sellers and buyers in Europe
Steel trading needs a modern touch
The process of buying and selling steel hasn’t kept up with the times—until now. Vanilla Steel combines experience and AI-driven innovation to:
Get you the best offer, quickly and discreetly
Work seamlessly within your existing workflows
Handle financing and logistics from start to finish
Our solution? A frictionless experience
Endless emails and Excel sheets
Long lead times
Limited market reach
Complicated logistics and financing
One request to us—no format restrictions
An offer in 48 hours max
Access to all of Europe via one trusted partner
Fully managed financing and logistics
Find the steel you need, when you need it
Receive an offer in 48 hours max
Flexible payment terms
Material from 500+ European suppliers
Stress-free shipping directly to your warehouse
Tell us what you need, and we’ll get you the right offer. It’s that simple.
An international sales team with local expertise
We don’t just speak steel. We speak your language, too. Our team brings the human touch to every interaction, with fluency in 10+ languages.
Mounir Ben Khemais
Levin Koslowsky
Halina Krysiuk
Katarzyna Jagusiak
Jane Helsloot
Alejandra Sanz
Powered by AI that knows steel
More deals. Less waiting. Our AI technology does the heavy lifting, so you can focus on building steel-strong relationships.
Format-agnostic input
We handle any file format or unstructured data, automatically pulling out key details—without disrupting your workflow.
Data enrichment
We enrich your data with powerful external data sets, including steel and logistics price indices, capacity changes, and steel consumption indicators.
Intelligent recommendations
Using your preferences and transaction history, our technology delivers recommendations that perfectly match your needs.
The largest steel network in Europe
The best steel opportunities on your radar
Europe’s steel flows through us. We keep a close watch on the market, so you never miss a great opportunity.
Hear from steel buyers and sellers across the continent
Speed, simplicity, and security—that’s why our customers love us.
Vanilla Steel has become a valuable additional sales channel for us, allowing us to successfully market our materials. We appreciate the neutrality they maintain throughout each transaction. It's an effective, hassle-free way to reach new opportunities.
Michael Mockenhaupt
EMW Stahl Service, MD
The speed and efficiency of transactions with Vanilla Steel are impressive. Once we provide our declassified material list, they quickly come back with purchase offers. Their prompt payment and handling of logistics mean our inventory moves faster, reducing storage costs and improving cash flow.
Marc Oehler
Bilstein, CEO
Sellers in Europe
Buyers in Europe
Vanilla Steel constantly opens new doors for us, providing the materials we need and offering multiple ways to quickly manage our stock, including selling off our excess inventory.
Among the firms we’ve worked with, they stand out as a partner who delivers every necessary service, without the hassle of finding new suppliers or customers.
Christian Kraemer
ArcelorMittal SSC Deutschland, Branch and Sales Manager
Your questions, answered
Why was Vanilla Steel created?
Vanilla Steel was created to solve the ongoing challenge of finding the right buyers and sellers in a market that’s always shifting. We take the worry out of overpaying or underselling and make sure you can act fast on every possible opportunity.
Our mission is to bring the industry into the 21st century, making steel buying and selling easier, faster, and more profitable.
Are there any additional fees?
No, all our services are always included in the price. What you see is exactly what you pay.
Will my data be kept confidential?
Absolutely. All transactions are anonymous. We never reveal company names, and only genuinely interested buyers and sellers see material details. We’re also able to accommodate specific requests based on your needs.
Will I have someone to guide me through the process?
Yes! Our multilingual team covers all major European languages, and you'll have a dedicated account manager to support you with everything—from quotes to logistics and beyond.
Do I need to register?
No registration is required: simply share your request using the form below. We’ll only ask for additional details when they’re needed.
How fast can a deal be closed?
Most deals can be closed within hours, but some may take up to 2 weeks. It all depends on the complexity of the negotiation.
How is Vanilla Steel different from a traditional steel trader?
Vanilla Steel uses technology to process massive amounts of data, matching your request with the best offer on the market. Unlike traditional traders, we automate the trading process from start to finish, which allows us to work with thousands of companies at once.
We also provide end-to-end financing and logistics solutions, so once you accept the offer you can leave the rest to us.
Are you a marketplace?
We aren’t a marketplace. We don’t broadcast your requests to our customer base, and there are no publicly available listings. Instead, we carefully match your material list or purchasing requirements with parties who have already expressed interest in similar transactions.
Are you an agent?
We aren’t agents. We don’t charge commission fees, and we always act as the counterparty in every transaction. You buy from or sell to us directly, so you don’t need to onboard any other company (except us).
What types of materials do you work with?
We specialize in all major carbon steel products, covering both flat and long forms. This includes everything from prime to second-choice materials in hot-rolled, cold-rolled, and metal coated finishes. Our strongest expertise lies in coils, slits, sheets, and plates.
Secure your next deal today
Reach out now to access the largest steel network in Europe. See just how easy sourcing and selling steel can be.