BILSTEIN GROUP selects Vanilla Steel as its digital sales channel for excess material

Berlin, January 2023: BILSTEIN GROUP, one of Germany's largest independent cold rollers, has decided to choose Vanilla Steel as its digital sales channel for excess and second-choice material.

After assessing both offline and online channels, the German producer has concluded that the most efficient way to move their excess material is through the digital platform Vanilla Steel.

As of Q1 2023 Vanilla Steel will manage the complete sales cycle of BILSTEIN GROUP’s excess material in Europe. This announcement comes after the recent expansion of services from Vanilla Steel, which are now providing logistical support and financial services to their already existing customers.

“We always knew that digital channels are more efficient than traditional offline trade when it comes to selling and buying metals. This vow of trust from a reputable company like BILSTEIN GROUP, confirms our vision and further strengthens the relationship between Vanilla Steel and the metals industry.” says Simon Zühlke, CCO and Co-Founder of Vanilla Steel

Acting as the sole counterparty on behalf of BILSTEIN GROUP enables Vanilla Steel to offer faster execution and more competitive prices to buyers, which are interested in BILSTEIN GROUP’s material.


BILSTEIN GROUP is a family business rich in tradition that has specialized in the production of cold-rolled steel. Since its establishment in 1911 in Hagen, Germany, the company has always been growing and increasing its production and has therefore established itself globally as a highly renowned producer of cold-rolled steel. BILSTEIN GROUP uses sophisticated manufacturing processes to produce high-performance cold-rolled steel strips with the greatest accuracy, leaving nothing to chance.

About Vanilla Steel GmbH

Vanilla Steel is the largest independent digital platform for metals in Europe. The company is headquartered in Berlin and is led by its 4 co-founders Alexis Ducros, Clifford Ondara, Matthias Affeldt & Simon Zühlke who combine 50 years of digital experience.

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