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Saarstahl AG now trades on Vanilla Steel

January 10, 2022


Saarstahl AG, one of the world’s leading long steel producers, has selected the digital steel trading platform Vanilla Steel to sell its excess material on. Besides Saarstahl, other subsidiaries of the group will join the innovative platform in order to further improve sales efficiencies and achieve higher margins as well as lower its CO2-footprint by reducing scrap rates.

With its choice, Saarstahl wants to further digitize its internal processes and gain first-hand experiences with open B2B-marketplace platforms. “In very international markets, like spot steel trading, a high customer reach across language barriers is critical in order to find the right buyer, minimize time to market and achieve fair market prices in an efficient manner. Neither offline processes nor standalone online shops are able to compete on this with open platforms that are able to grow through network effects.”, says Jean Paul Timmerman, Sales Director at Saarstahl AG.

“We are very pleased to win Saarstahl as a trusted partner on our platform. Today, 90% of spot steel trading is being done offline including prime and excess steel (slowmovers, overrollings or declassified material). While using Vanilla Steel, Saarstahl will be able to further expand its market reach, find new customers and decrease inventory costs”, adds Simon Zühlke, Co-founder and Chief Commercial Officer at Vanilla Steel. 


With more than 1,300 registered buyers and 160 suppliers, Vanilla Steel is Europe’s largest independent steel marketplace. In addition to carbon flat and long steel, the company recently started to list stainless steel and aluminum. Every week, +10k tons are listed, with the majority being prime quality steel. Besides its e-auction tool, the company is currently developing a quotation platform that is planned to launch in Q1 2022.


About Saarstahl AG 

Saarstahl AG is one of the most significant manufacturers of long products in the world. The Saarstahl name has long stood for high-quality, customized solutions made from steel. The Saarstahl Group, headquartered in Völklingen, Germany, specializes in the production of wire rod, bar steel, billets and forged products in premium qualities.